Why do companies need to
apply neuromanagement and neuroleadership ?
Science over time manages to continue to
captivate us, and it is not for less, the results of its studies become a great
support for many strategies . However,
neurosciences pursue a much more explicit goal which is to understand how the
human brain responds to certain sensations and situations. This is how the
different types of exist are born. If you are in sync with the digital
world, you may have already heard of neuromarketing, however, this is not the
only highly beneficial benefit for business.
This is where we must mention
that neuromanagement and neuroleadership are
different. Since neuromanagement will focus on the decision-making
of individuals, while neuroleadership will study the interaction between
individuals .
How do these
neurosciences benefit companies?
The answer is simple, in many respects, not to
say that at all. Because a company works thanks to the work of its
employees and in turn of their unity and mutual cooperation . Also
of the decisions and responsibilities that each of the parties assumes
to achieve its objectives and meet the objectives. But when there
is a deficiency in these areas, it is difficult for the company to perform well . Because
the reason why a company invoices in the first place is that it complies with
the service or product to be sold.
Now, when the opposite happens, each person in
the company knows and fulfills their tasks. In addition to contributing to
the work and the group union, the results are more than satisfactory. And
yes, this can be easily achieved thanks to neuromanagement and
neuroleadership .
What types
of neuromanagement strategies are the most effective?
If you have been convinced by the topic
of neuromanagement (examples ), below we will mention 4 strategies
that you can apply in a company:
#1. Decision making
in senior management:
The joint CEO to the board of the company need
to have good decision making. In this sense, through neuromanagement
and neuroleadership it is possible to use methods to improve their
abilities to analyze and evaluate situations.
#2. Improvement in
communication skills:
Also, this neuroscience contributes to
developing greater trust in people and helps them express themselves in a
closer and more direct way. Likewise, it is a good tool for people who
wish to apply neuromanagement to be more assertive. In this way,
communication is guaranteed to be much more fluid, enjoyable and respectful.
#3. Adaptation to
change:
Changes are common, but knowing how to deal with
them is something that not all of us know how to handle. Through
neuromanagement, the approach to a situation or risk changes. Instead of
focusing on the problem, they look for solutions and a way to deal with it
successfully. In this way, we ensure that each of the conflicts and
inconveniences will not be a permanent impediment to the productivity of the
team.
#4. Analysis to
attract human talent:
Although this strategy is of greater benefit for
a human resources department. In the same way it is useful even for small
businesses. Because it is not about having a large number of people in
charge of selecting the best talent. With neuromanagement, tools are used
to study candidates in a neurocognitive way. Which while it may sound
extravagant, the reality is that its results are of great benefit. As long
as a competitive and skilled staff is added, the better the performance of the
company will be. For this reason we cannot rule out the role
of neuromanagement and neuroleadership to achieve this goal.
What material can I read
to learn more about neuromanagement?
As we have mentioned before, these
neurosciences have been a topic that many scientists and specialists have
debated and exposed . One of the leaders of neuromanagement is
Nestor Braidot , a lecturer, writer, researcher and consultant for
organizations. Who has not only focused on this area, has also published
other books on digital marketing, management and organizational intelligence.
In his book,
he exposes us how to apply neuroscience in the organizational environment . A work that tells us how to change
our approach and focus on studies that are not invasive but that provide high
results. Which serve as the basis for a new way of operating and
interacting with workforce. All with the sole objective of improving
interpersonal relationships, creating unity and getting everyone to focus on
the final goal.